How to create a Data Source ID for AAM integration with Adobe campaign?

There are two ways that users are identified between Campaign and AAM

  • The MCID from the Marketing Cloud ID Service
  • A customer-provided customer ID (declared ID)

Please choose any one of the below AAM setup as per your requirement and share the Data source ID generated with support to create a FTP request in-order to integrate Campaign with AAM

To Setup AAM using MCID as the UserIdentifier please follow the below steps:

Create a Data Source for Adobe Campaign that utilized the MCID as the cross-solution identifier. This Data Source must follow these guidelines

  • Name: Adobe Campaign

  • Description: Campaign and Audience Library Integration based Marketing Cloud ID Service

  • Integration Code: {"source":"Campaign"}

  • ID Type: Cookie

  • Data Export Controls: Check No restriction

  • Data Source Settings: Check Inbound -> Marketing Cloud ID and Check Outbound

  • Save (note the data source ID)

To Setup AAM using Declared ID as the User Identifier please follow the below steps:

Create a Data Source for Adobe Campaign that utilized the Declared ID as the cross-solution identifier. This Data Source must follow these guidelines

  • Name: Adobe Campaign - Declared ID

  • Description: Campaign and Audience Library Integration based Declared ID

  • Integration Code: "AdobeCampaignID"

  • ID Type: Cross Device data source

  • Data Export Controls: Check No restriction

  • Data Source Settings: Check Inbound -> Marketing Cloud ID and Check Outbound

  • Save (note the data source ID)

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